Mumbai, April 1st, 2013 : Adding yet another feather to its association with cricket in the country, d2h the fastest growing Direct To Home (DTH) service provider in India, has associated itself as the principal sponsor for the Mumbai Indians (MI) franchise for the sixth season of the Indian Premier League to be held in the summer of 2013. The logo of d2h will prominently feature on the front of the jersey of Mumbai Indians players.
Mumbai Indians, led by Ricky Ponting, has an enormous talent pool of cricketers like Sachin Tendulkar, Rohit Sharma, Ambati Rayudu, Harbhajan Singh, Lasith Malinga, Kieron Pollard, Dinesh Karthik and many more who play an exhilarating brand of cricket and have created their own space in the hearts of millions of fans across the globe.
d2h is a confidentbrand coupled with experience. It is a high-performance brand carrying an earthy attitude which at the same time exudeselements of fun and exuberance. This brings in a perfect synergy with the personality of the IPL and the Mumbai Indians team.
Mr. Saurabh Dhoot, Director - d2h group on this association
said, ""Cricket, as we all know is like a religion in India and the IPL has facilitated
its reach to a larger audience because of its entertainment quotient. The quick
fix T-20 format and the IPL connect instantly with the youth, a huge target audience
for our brand, and associating with it fits perfectly with the brand proposition.
Quality entertainment is also a strong delivery attribute that we believe in and
this matches perfectly with the tournament dynamics.""
d2h, inits association with Mumbai Indians brings the excitement to the doorstep of millions of viewers across the country in its purest form through the Asli ""HD"" platform.
Mr. Anil Khera, CEO d2h added, ""We are happy to announce our association with the Mumbai Indians team for IPL VI, which has been one of the most consistent and followed teams in the league. d2h provides entertainment to millions of Indians through our DTH service and there is no bigger entertainment platform than the IPL. With mandatory digitization imminent in 38 cities across India, d2h is looking to leverage from the value and the vigor the tournament offers. We are hopeful of garnering greater visibility for our brandat a crucial time like digitization, thus providing us an edge and are looking forward to riding the wave of high definition cricket in the coming few weeks on our platform.""
d2h - Mumbai Indians Logo Lock-In
Mumbai Indians Team Players Photo
d2h, the DTH arm of d2h group is the fastest growing DTH service provider in India. d2h has 500 Channels and Services including 29 Asli HD channels on its platform. It uses MPEG – 4, DVBS -2 technology. It has also launched India's 1st 1000 GB Asli HD Recorder & Radio Frequency Remote. It has many features like Multiple Tickers, 12 PIP Mosaic, 21 Active Music Audio Video Channels, and d2h movies. Along with HD, subscribers can also enjoy 3D content and experience the new world of television entertainment on our HD-Digital Video Recorder with 3D.