Best Content in an Influencer Marketing Campaign
New Delhi, 18 July, 2019: At the 3rdannual Masters of Modern Marketing Conference and Awards organised by Inkspell Media in Mumbai, Dish TV’s OTT platform Watcho has won the ‘Best Content in an Influencer Marketing Campaign’ award, under the best co-created content category. Dish TV India Limited, the world’s largest single-country DTH Company marked its entry into the digital video content segment with this original comedy show ‘Vote The Hell’ on Watchofeaturing prominent comedians and their satirical take on the Indian elections.
With an aim to obtain substantial penetration for ‘Watcho’, Dish TV India and Motion Content Group(GroupM) premiered ‘Vote The Hell’, a comedy show on elections featuring India’s top comics to bring a comical yet realistic take on Indian Elections from the lens of a common man. The big idea behind the campaign entry was to display unique content crafted specifically around elections in partnership with popular Stand-up Comedians.
The series, ‘Vote The Hell’ was produced with 105 content rich webisodes, Vox Pops and featured many prominent comedians like: Jeeveshu Ahluwalia, Ravi Gupta, Abhijit Ganguly, Ankita Shrivastav, Sundeep Sharma, RJ Vignesh& Bullet Bhaskar, each having their own style of comedy and an ardent followership in their respective regions and fields.
Commenting on the win, Mr. Anil Dua, Executive Director & Group CEO, Dish TV India Limited, said, “Carving its own identity, ‘Watcho’ has been catering to the young millennials with its organic and engaging content. It is satisfactory to see ‘Vote The Hell’ being appreciated by the audience, while delivering a strong message on the importance of voting wisely. It is indeed a great motivation for us to continue to produce such engaging content in the future. We are happy to be recognized by a platform that represents creative excellence in the field of marketing & advertising. I would also like to extend my congratulations to the entire Watcho team for the great win and look forward to many more.”
The mCube Awards 2019 are India’s premier celebration of outstanding achievement in entertainment marketing and design, recognizing excellence in on-air promotion, branding and advertising in particular.
About Dish TV India Limited:
Dish TV India Limited is India’s largest direct-to-home (DTH) Company with a subscriber base of more than 23 million. The Company is part of the Essel Group, an Indian multinational business conglomerate having diverse business presence across Media, Entertainment, Packaging, Infrastructure, Education, Precious Metals, Finance and Technology sectors. Dish TV India Limited owns multiple individual brands like Dish TV, Zing and d2h under its umbrella. The company benefits from multiple satellite platforms including NSS-6, Asiasat-5, SES-8, GSAT-15 and ST-2 and has a bandwidth capacity of 1422 MHz, the largest held by any DTH player in the country. Dish TV India Limited has on its platform more than 655 channels & services including 40 audio channels and 70 HD channels & services. The Company has a vast distribution network of over 4,000 distributors & around 400,000 dealers that span across 9,450 towns in the country. Dish TV India Limited is connected with its pan-India customer base through call-centres that are spread across 22 cities and are equipped to handle customer queries 24X7 in 12 different languages. For more information on the Company, please visit www.dishtv.in
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